Fueling Growth Together

Emerging petroleum distribution partner with strategic alliance to Hass Petroleum

Exclusive Partnership With:

Hass Petroleum

Official distribution partner since 2023

Strategic Growth Plan

Executive Summary

PetroConnect is an ambitious fuel distribution startup operating under the Hass Petroleum brand, specializing in efficient last-mile delivery to independent retailers and commercial fleets in our target regions.

Strategic Positioning

  • Exclusive regional distributor for Hass Petroleum products
  • Focus on underserved retail markets with growth potential
  • Asset-light model with phased fleet expansion
  • Technology-driven operations from day one

Growth Roadmap

Phase 1 (2023-24)

Establish operations in 3 key districts with 5 trucks, targeting 50 retail stations

Phase 2 (2024-25)

Expand to 2 additional regions, growing fleet to 12 trucks serving 120+ stations

Phase 3 (2025+)

Evaluate additional brand partnerships and geographic expansion opportunities

2024 Key Targets

50+

Retail stations under contract

5M+

Liters monthly distribution volume

95%

On-time delivery target

Retail Market Opportunity

Market Insights

The East African fuel retail market is growing at 6.2% CAGR (2023-28), with independent retailers representing 42% of outlets but receiving less reliable supply than branded stations.

  • Average station throughput: 120,000 liters/month
  • Delivery lead times often exceed 48 hours for independents
  • 45% of retailers would switch for better reliability
  • Hass Petroleum has 12% market share in our target regions

Opportunity: Capture 15% of independent retailer market in our operational areas within 18 months.

Target Retail Segments

Independent Fuel Stations

2-4 pump locations in urban and peri-urban areas

Commercial Consumers

Construction companies, transport fleets with 5,000+ liter weekly needs

Hospitality Sector

Hotels and resorts with backup generator fuel requirements

Competitive Advantage

24-hour delivery guarantee for priority customers
Hass brand credibility with local market knowledge
Mobile app for real-time order tracking

Customer Acquisition Strategy

Volume Incentives

Tiered pricing with 2-5% discounts for stations exceeding 100,000 liters/month

Reliability Promise

Delivery time SLA with rebates for late deliveries

Digital Platform

Inventory management app with predictive ordering

Lean Operations

Strategic Sourcing

1 Hass Terminal Access

Priority loading at Hass Petroleum's Nairobi terminal with 72-hour inventory visibility. Night loading privileges to maximize daily delivery cycles.

2 Quality Assurance

Automated tank monitoring during transit. Digital certificates of quality with each delivery. Monthly joint quality audits with Hass technicians.

3 Fleet Strategy

Start with 3 owned trucks (24,000L capacity each) and 2 contracted vehicles. Phase in 2 additional trucks by Q3 2024 based on route density.

Technology Stack

Dynamic Routing

AI-powered routing software that reduces empty miles by 15-20% versus manual planning

Driver Tablets

4G-enabled devices with real-time navigation, electronic POD, and compliance checklists

Retailer Portal

Web-based dashboard showing inventory levels, delivery history, and account analytics

Key Performance Metrics

Truck Utilization

Target: 85%+ (5 deliveries/truck/day)

Delivery Time

Target: <24 hours for 90% of orders

Retention Rate

Target: 80%+ customer retention quarterly

Financial Roadmap

Startup Requirements

Initial Capital (KES)

2 Fuel Trucks (24,000L) 18,000,000
Operating Capital 5,000,000
Technology Systems 1,200,000
Working Capital 3,500,000
Total 27,700,000

Funding Strategy

60% Founder equity (17M KES)

30% Asset financing (8M KES)

10% Hass Petroleum vendor credit (2.7M KES)

Revenue Model

Margin Structure

Hass Petroleum distributor margin of 3.50 KES/liter, with potential quarterly volume bonuses up to 0.75 KES/liter.

Base Distribution Fee 3.50 KES/liter
Volume Bonus (>100k liters/month) +0.50 KES/liter
On-Time Performance Bonus +0.25 KES/liter

12-Month Projections

Metric
Month 6
Month 12
Monthly Volume
1.8M liters
3.2M liters
Revenue
6.3M KES
11.2M KES
Gross Profit
2.2M KES
4.0M KES

Assumes 35 retail stations by Month 6, growing to 50 by Month 12

Milestone Metrics

Q3 2024

Break-even operations

18%

Target gross margin

2.5x

ROI by Year 2

15%

Hass market share growth in target areas

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