Emerging petroleum distribution partner with strategic alliance to Hass Petroleum
Official distribution partner since 2023
PetroConnect is an ambitious fuel distribution startup operating under the Hass Petroleum brand, specializing in efficient last-mile delivery to independent retailers and commercial fleets in our target regions.
Establish operations in 3 key districts with 5 trucks, targeting 50 retail stations
Expand to 2 additional regions, growing fleet to 12 trucks serving 120+ stations
Evaluate additional brand partnerships and geographic expansion opportunities
Retail stations under contract
Liters monthly distribution volume
On-time delivery target
The East African fuel retail market is growing at 6.2% CAGR (2023-28), with independent retailers representing 42% of outlets but receiving less reliable supply than branded stations.
Opportunity: Capture 15% of independent retailer market in our operational areas within 18 months.
2-4 pump locations in urban and peri-urban areas
Construction companies, transport fleets with 5,000+ liter weekly needs
Hotels and resorts with backup generator fuel requirements
Tiered pricing with 2-5% discounts for stations exceeding 100,000 liters/month
Delivery time SLA with rebates for late deliveries
Inventory management app with predictive ordering
Priority loading at Hass Petroleum's Nairobi terminal with 72-hour inventory visibility. Night loading privileges to maximize daily delivery cycles.
Automated tank monitoring during transit. Digital certificates of quality with each delivery. Monthly joint quality audits with Hass technicians.
Start with 3 owned trucks (24,000L capacity each) and 2 contracted vehicles. Phase in 2 additional trucks by Q3 2024 based on route density.
AI-powered routing software that reduces empty miles by 15-20% versus manual planning
4G-enabled devices with real-time navigation, electronic POD, and compliance checklists
Web-based dashboard showing inventory levels, delivery history, and account analytics
Target: 85%+ (5 deliveries/truck/day)
Target: <24 hours for 90% of orders
Target: 80%+ customer retention quarterly
60% Founder equity (17M KES)
30% Asset financing (8M KES)
10% Hass Petroleum vendor credit (2.7M KES)
Hass Petroleum distributor margin of 3.50 KES/liter, with potential quarterly volume bonuses up to 0.75 KES/liter.
Assumes 35 retail stations by Month 6, growing to 50 by Month 12
Break-even operations
Target gross margin
ROI by Year 2
Hass market share growth in target areas