Fueling Growth Together
Emerging petroleum distribution partner with strategic alliance to Hass Petroleum
Exclusive Partnership With:
Official distribution partner since 2023
Strategic Growth Plan
Executive Summary
PetroConnect is an ambitious fuel distribution startup operating under the Hass Petroleum brand, specializing in efficient last-mile delivery to independent retailers and commercial fleets in our target regions.
Strategic Positioning
- Exclusive regional distributor for Hass Petroleum products
- Focus on underserved retail markets with growth potential
- Asset-light model with phased fleet expansion
- Technology-driven operations from day one
Growth Roadmap
Phase 1 (2023-24)
Establish operations in 3 key districts with 5 trucks, targeting 50 retail stations
Phase 2 (2024-25)
Expand to 2 additional regions, growing fleet to 12 trucks serving 120+ stations
Phase 3 (2025+)
Evaluate additional brand partnerships and geographic expansion opportunities
2024 Key Targets
Retail stations under contract
Liters monthly distribution volume
On-time delivery target
Retail Market Opportunity
Market Insights
The East African fuel retail market is growing at 6.2% CAGR (2023-28), with independent retailers representing 42% of outlets but receiving less reliable supply than branded stations.
- Average station throughput: 120,000 liters/month
- Delivery lead times often exceed 48 hours for independents
- 45% of retailers would switch for better reliability
- Hass Petroleum has 12% market share in our target regions
Opportunity: Capture 15% of independent retailer market in our operational areas within 18 months.
Target Retail Segments
Independent Fuel Stations
2-4 pump locations in urban and peri-urban areas
Commercial Consumers
Construction companies, transport fleets with 5,000+ liter weekly needs
Hospitality Sector
Hotels and resorts with backup generator fuel requirements
Competitive Advantage
Customer Acquisition Strategy
Volume Incentives
Tiered pricing with 2-5% discounts for stations exceeding 100,000 liters/month
Reliability Promise
Delivery time SLA with rebates for late deliveries
Digital Platform
Inventory management app with predictive ordering
Lean Operations
Strategic Sourcing
1 Hass Terminal Access
Priority loading at Hass Petroleum's Nairobi terminal with 72-hour inventory visibility. Night loading privileges to maximize daily delivery cycles.
2 Quality Assurance
Automated tank monitoring during transit. Digital certificates of quality with each delivery. Monthly joint quality audits with Hass technicians.
3 Fleet Strategy
Start with 3 owned trucks (24,000L capacity each) and 2 contracted vehicles. Phase in 2 additional trucks by Q3 2024 based on route density.
Technology Stack
Dynamic Routing
AI-powered routing software that reduces empty miles by 15-20% versus manual planning
Driver Tablets
4G-enabled devices with real-time navigation, electronic POD, and compliance checklists
Retailer Portal
Web-based dashboard showing inventory levels, delivery history, and account analytics
Key Performance Metrics
Truck Utilization
Target: 85%+ (5 deliveries/truck/day)
Delivery Time
Target: <24 hours for 90% of orders
Retention Rate
Target: 80%+ customer retention quarterly
Financial Roadmap
Startup Requirements
Initial Capital (KES)
Funding Strategy
60% Founder equity (17M KES)
30% Asset financing (8M KES)
10% Hass Petroleum vendor credit (2.7M KES)
Revenue Model
Margin Structure
Hass Petroleum distributor margin of 3.50 KES/liter, with potential quarterly volume bonuses up to 0.75 KES/liter.
12-Month Projections
Assumes 35 retail stations by Month 6, growing to 50 by Month 12
Milestone Metrics
Break-even operations
Target gross margin
ROI by Year 2
Hass market share growth in target areas
